Clem Pub Case Study

New Pub Website

Optimizing reservations while boosting weekly event communication

Final Solution

A new Clem Pub website structured around three main areas:

• News: An Instagram-stories–like experience to explore weekly events and discover new menu items.

• Menu: A well-organized menu with simple, intuitive navigation across categories.

• Reservation: A redesigned booking flow that makes reservations easier and has already increased table bookings.

Problem statement

Clem Pub was repositioning itself and needed a fresh digital experience for its menu, events, and reservations.
With an increasing number of international visitors from across Europe, the pub required:

• A universal menu accessible to everyone

• An easier reservation flow that didn’t rely on phone calls

• A clear overview of daily activities to highlight the pub’s unique atmosphere

The idea was simple: people should know what to expect even before stepping inside. The website became the pub’s true business card—a digital front door that reflects its identity and welcomes guests from anywhere.

Results

• Improvement on the weekly reservations

• Less time spending on the phone by the staff team organizing the reservations

• Customers being aware of the pub’s news